Friend 1: “Have you heard of this thing called C u p p ooww yet?” (a little hesitation and uncertainty in the pronounciation).
Friend 2: “Oh my gosh yes! It is the neatest! I want one so bad!”
Friend 3: “No I haven’t .. what is it?”
Friend 1: “Well it’s this lid that you put on top of your mason jar so you can drink out of it, but through a lid. I want one so I can take it with me places without spilling everywhere.”
Friends 3 & 4: “Oh that is really neat”
You know what’s really special about this product? The people behind it. I was in love with the product out of pure product-lust, admiring the way it made my juice challenge easy and the way it made snacking on the go a stress-free part of my very busy days. Then I asked Cuppow if they’d be open to an interview with me so I could write about their product here. The immediate response was “YES” and “how about some more samples for a giveaway?” making me fall just a little bit more for this company.
Before the interview I did a little bit of research, just to see exactly what I was getting into. This product is so spectacular and has such an aesthetic appeal in the advertising sense that I felt like it was probably a pretty neat story on how it went from an idea to major company within a few years. It seemed appropriate, like the new American Dream and something I could stand behind. What I hadn’t expected to hear was that it actually started in January 2012.
I spoke with Greg, a member of the Cuppow team, and when Greg said “January 2012” I repeated him, just to be sure. “January 2010? Great ..” He repeated himself, just to be clear. “January 2012.” I paused, unsure if it was really possible that this product has existed for less than two years.
I mean, mason jars have been around for ages and juicing for years, wouldn’t you think this product already existed?
And that was exactly the thought that came from Joshua and his wife, Christine, as they were chugging their juices. Christine had been making homemade Kimchi to sell at markets in Massachusettes and so, naturally, had loads of mason jars on hand at any given moment. Joshua would use them to take his drinks along with him on his way to work. However, as you may know if you’ve ever tried this yourself, mason jars do not fit in a cup holder and the wide mouth makes them prime spilling cups more than sipping cups. Christine finally said she’d had enough of the spillage in the car and so they decided to find something online to prevent this.
However, when they searched and searched they found nothing. Naturally, they called up their mechanical engineering friend, Aaron, and asked if this was a feasible design. “Of course!” was his response. And then Cuppow was born. They ordered a sample batch–of a testable size of 500 lids–just to see how it worked. With all the extra lids they decided to sell them, just to see what happened. They hoped they could be rid of them at least by the end of the year. Instead, they sold out within hours. Obviously they were onto something.
The thing that stood out to me the most was really the sense that this company is a self-made company. No outside money was used and so they get to decide the direction of the company and feel out what they want as they go. Now, the Cuppow team consists of Joshua and Aaron, the original founders, and Greg, whom they brought along about a year into the production. What’s really incredible is that they aren’t even really in an “office”, per se. They function out of a shared work space and meet a couple times a week to check in, brainstorm, and grow.
To me, that screams efficiency.
Because this is a team of three … yes, 3 … they are able to really manipulate the direction of the product and make sure that it is something they believe in. As a result, this product is:
- American made. creating jobs in the US and keeping everything local
- Environmentally friendly. recycled and long term efficiency
- Family friendly. BPA, BPS and phthalates free
- Charitable. Each colored lid represent a different charity, hand chosen by the team